Every item sitting on the shelf in the store has a story behind it. When you purchase an item, that story becomes part of your story. But do you know where it comes from?
Pick a product that advertisers work hard to make you want, like a beer or a cell phone. Where was that product assembled? What were the working conditions like in the factory? What kids of waste did the production process create? Where did the company source the materials?
Luckily, the Internet is filled with people asking the same questions.
If you discover that the story of a product that you currently enjoy is not one that you want to be a part of—buy less of it, buy it used, find a similar product with a better story, or make your own.